Step Eight

 Hi Guys,

last homework before the final presentation (and holidays =p). 

How was your last week? For me, it was good! I was in Las Vegas again but this time I didn't lose (or win either)! We just have one life so let's having fun!

So this week , we have to talk about the case that we did last week. My group got Zappos case.

 

Before doing this case, I never heard about Zappos, not even an idea. Ok I have an idea but it was so far from what I thought (I thought that it was a website like ehow.com or something like).  So before starting reading the website http://www.ignitesocialmedia.com/social-media-examples/zappos-social-media-example/ and the questions of the case, we did some research about this. And actually, it’s an online shoe and apparel shop currently based in Henderson, Nevada. The company was founded in 1999 by Nick Swinmurn. In 2009, Amazon bought it for $1.2 billion.

Zappos is present in the main social media networks not only the company itself but also Zappos employees. Indeed, they want to spread out the culture of the company and be closed to the customers. As social media networks that Zappos use, we can mention Twitter with his 1 873 644 followers; Facebook with 186,429 likes and 9,227 who talked about this; Youtube with 2,552 subscribers. They also have a blog with the news trends, news clothes, promotions, etc. The goal of Zappos is to involve the customers in some decisions. The customer feels like a part of the company. Take as example Zappos facebook fan page, there was a picture competition and the winner can see his picture as profil picture on the fan page of the company.

To conclude, it’s funny to see how a big company like Zappos uses social media networks to have a good image, to promote their products and good services.

Step Seven

Hey classmates! how was your week end? Amazing I hope!
I was in San Francisco and it was just awesome! I visited Pier 39, CASTRO (gay district =p), Chinatown, etc! and it's a real town with building, real streets and there are not fields! ;)

SO this week we have to talk about our stats on our Blog, LinkedIn and Twitter

Blogger

The stats of my blog surprise me! Indeed, from the moment when I created the blog to now, there are 222 people who saw my blog. I know that it's not a lot but for me it is because it's a Social Media Marketing class and I thought that just people from this class will see my blog. But I think my friends from France saw my blog too! According to the "pages seen by countries", I notice that my blog has been visited by 155 people from USA, 53 people from France but I don't really understand why russian people visited my blog!! But it's funny to see these stats!

LinkedIn

Concerning my LinkedIn account, its stats are not the same than than my blogs's stats! I have my 5 groups that I follow and  just one person viewed my linkedIn page...I have no friend.

Twitter

I follow 20 people but only 11 follow me and 5 tweets. It's not many but it's because of my presence in this social media that-is-to-say hardly ever... I created this twitter account just for this class.

 

Step Six

I hope that you study hard for our test tonight! (Or not =p)
Return on investment isn't a easy topic but I'll explain you what is my point of view.

 
Return on investment is one way of considering profits in relation to capital invested. The scheme is:
- attract visitors
- provoque an use
- monetize

Take for example the humourist "Norman".  He makes some podcasts on Youtube. It requires some imagination but espcially some time because Norman has to write his scenarii, to set up and play. People like his humour and his videos were seen more than 46 million times. Norman provoques an use because his fans are always waiting the future video. And finally, his return on investment is positive. Indeed, his videos are so famous that brands pay him to put an ad before his videos. And that's how he earns a living