Step Eight

 Hi Guys,

last homework before the final presentation (and holidays =p). 

How was your last week? For me, it was good! I was in Las Vegas again but this time I didn't lose (or win either)! We just have one life so let's having fun!

So this week , we have to talk about the case that we did last week. My group got Zappos case.

 

Before doing this case, I never heard about Zappos, not even an idea. Ok I have an idea but it was so far from what I thought (I thought that it was a website like ehow.com or something like).  So before starting reading the website http://www.ignitesocialmedia.com/social-media-examples/zappos-social-media-example/ and the questions of the case, we did some research about this. And actually, it’s an online shoe and apparel shop currently based in Henderson, Nevada. The company was founded in 1999 by Nick Swinmurn. In 2009, Amazon bought it for $1.2 billion.

Zappos is present in the main social media networks not only the company itself but also Zappos employees. Indeed, they want to spread out the culture of the company and be closed to the customers. As social media networks that Zappos use, we can mention Twitter with his 1 873 644 followers; Facebook with 186,429 likes and 9,227 who talked about this; Youtube with 2,552 subscribers. They also have a blog with the news trends, news clothes, promotions, etc. The goal of Zappos is to involve the customers in some decisions. The customer feels like a part of the company. Take as example Zappos facebook fan page, there was a picture competition and the winner can see his picture as profil picture on the fan page of the company.

To conclude, it’s funny to see how a big company like Zappos uses social media networks to have a good image, to promote their products and good services.