Return on investment isn't a easy topic but I'll explain you what is my point of view.
Return on investment is one way of considering profits in relation to capital invested. The scheme is:
- attract visitors
- provoque an use
- monetize
Take for example the humourist "Norman". He makes some podcasts on Youtube. It requires some imagination but espcially some time because Norman has to write his scenarii, to set up and play. People like his humour and his videos were seen more than 46 million times. Norman provoques an use because his fans are always waiting the future video. And finally, his return on investment is positive. Indeed, his videos are so famous that brands pay him to put an ad before his videos. And that's how he earns a living
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